Built in a shop

Runsheet Co. started because a flower shop in Australia was running its order book on a system that could not answer the only question that mattered in February: can we take this on for the 14th?

So it got built in the shop, against a real order book, through real Valentine's and Mother's Day weeks. Not a pilot and not a case study — the actual diary, with actual money and actual anniversaries attached to getting it right.

That is one shop. We are not going to tell you it is five hundred. But building against one real order book through two peak seasons taught us things a hundred demos would not have: that a ceiling has to warn rather than refuse, that the customer email has to come from the shop and reply to the shop, that the calendar is the view people expect and the list is the view they actually use on a Saturday morning.

We are opening it up to other shops now. Coming in this early means the rough edges are real and so is the influence — the things founding shops ask for are the things that get built.